Selecting the right visual can make the difference between your audience being totally absorbed in your content or completely distracted. In this lesson, presentation expert Simon Morton, discusses how to create visuals that work for you.
Listening techniques
Are you a good listener? In this lesson, Tony Morris discusses how sales people can overcome, what is often, their worst weakness.
Personas
One of the terms that people hear about in marketing, and don’t always completely understand, is ‘personas’. In this programme, Dave Chaffey, author of Digital Marketing, explains to Grant Leboff what personas are and how they can be useful.