Selecting the right visual can make the difference between your audience being totally absorbed in your content or completely distracted. In this lesson, presentation expert Simon Morton, discusses how to create visuals that work for you.
Email marketing
Many people, mistakenly, think that digital marketing has moved on from email. In this lesson, Dave Chaffey explains why this isn’t the case and how it is being used to great effect today.
Creating compelling content
You can’t gauge the content of a presentation by how many slides it has. In this lesson, Simon Morton discusses the drummer’s mantra; ‘simplicity is not stupidity’ and why it works so well when related to presentations.
Listening techniques
Are you a good listener? In this lesson, Tony Morris discusses how sales people can overcome, what is often, their worst weakness.
Personas
One of the terms that people hear about in marketing, and don’t always completely understand, is ‘personas’. In this programme, Dave Chaffey, author of Digital Marketing, explains to Grant Leboff what personas are and how they can be useful.
