What is an ‘influencer’ and why are they so important to your business? Grant and Danny discuss what it is that influencers possess and how to engage with them.
Exposing Sales Myths #6 – Sell the sizzle not the sausage
In a world where so many products are commoditised and it is difficult to tell competing products apart, surely it’s the sizzle in the presentation that makes the difference? In this lesson, Sales and Marketing educator, Mark Blackmore, explains his view that this isn’t always the case.
Goal Mapping- What goes in to a good map?
What does it take to produce a goal map? In this week’s lesson, Brian Mayne, international trainer and author of ‘Goal Mapping’ discusses, with Grant Leboff, the seven steps involved and how various companies use it.