Marketing is… marketing. The web doesn’t really make a difference. Right?
Chapter 1: Printing press to world wide web (2 of 3)
Given the changes that the web has brought to marketing, how has that manifested itself for the typical company?
Chapter 1: Printing press to world wide web (3 of 3)
To an existing and successful business, with well established marketing channels, surely the web presents a frightening new challenge?