Martin Luther King didn’t stand on Capitol Hill and say; I’ve got a strategic plan and a cash flow forecast – he told everyone that he ‘had a dream’. In this lesson, Grant Leboff discusses with Andy Hanselman, author of ‘Think In 3D’ how businesses need to visualise where they want to be and how they want to be seen by their customers.
Customer engagement
In your effort to improve your service or product, when was the last time you asked your customers to help? In this lesson, customer service and experience strategist, Adrian Swinscoe, explains that to really engage customers, you need to be willing to fail.
What is the difference between Coke in a can and Coke in a bottle?
Have you ever wondered why, when you go into a convenience store, you normally buy your Coke in a can, but if you go to an upmarket bar, your Coke is invariably served from Coke’s iconic glass bottle?
How do I extol my ‘vision and value’ throughout my company?
Grant Leboff, in conversation with Lara Morgan, entrepreneur and author of ‘More Balls Than Most’ on how to extol your visions and values throughout your company.
Why It’s Not Easy To Damage Your Reputation
Was Oscar Wilde right when he said, there’s no such thing as bad publicity? In this vlog, Grant explains why this quote is so misunderstood.
The Myth Of Personalisation
Is personalisation all that it’s made out to be? In this vlog Grant explains why personalisation is so misunderstood.
How do I remain true to my business objectives?
Grant Leboff, in conversation with Nigel Risner, professional speaker and author of ‘The Impact Code’. In this video Nigel explores how you remain true to your business objectives.
The Danger Of Data
In this vlog, Grant explains the importance of differentiating between quantitative data and qualitative input.
What makes a good sales person?
Why are people like Martin Luther King, Alex Ferguson and Oprah Winfrey all considered sales people? In this lesson, author and sales expert, Phil Jones, explains why.
Presentations – The Audience is most important
If you are making a presentation to a group of accountants does it have to be exclusively factual or is there another way to gain their trust? In this lesson Grant Leboff discusses how you put the audience first with Simon Morton, the internationally recognised expert on presentation development.§