Why salespeople need to be aware today of the brand that they create
Reputation management
Why social proof is the biggest thing online
The importance of content
Why presence online is no longer enough
The merging of sales and marketing
How sales and marketing have come closer together
The emergence of the experience economy
What is ‘The Experience Economy’?
Defining your tone of voice – overview
The importance of defining your tone of voice
Defining your tone of voice – Part 1 – Ethos
The first aspect of tone of voice, ethos
Defining your tone of voice – Part 2 – Value Proposition
The value proposition and why it’s so important
Defining your tone of voice – Part 3 – emotional selling proposition
The emotional selling proposition
The buying journey is still linear
The old AIDA