Why has marketing hijacked social media?
Marketing used to be responsible for corporate-to-person communications. So traditionally they did the brochures or the direct mails, and the branding.
Leadership and strategic thinking
When you think of strategic thinking, people mainly think of leading others, rather than themselves. In this lesson, Team builder and author, Pete Wilkinson, explains why ‘self leadership’ is so important.
Setting your goals
Team builder and author, Pete Wilkinson, writes about business people creating core objectives in their lives. In this lesson, he explains to Grant Leboff how to define what they should be.
Digital Selling
These days purchase journeys start online; people using forums, blogs, social media, and websites to start their purchase journey and choose their preferences. That is where sales people need to be. Digital Selling is the answer to those issues.
How do you create the core objectives in your life?
Team builder and author, Pete Wilkinson, writes about business people creating core objectives in their lives. In this lesson, he explains to Grant Leboff how to define what they should be.
How do you get a vision for yourself?
We all recognise the importance of self image, but how do you achieve that? In this lesson, team builder, Pete Wilkinson, describes how you get a vision for yourself
What is Digital Selling?
Grant explains what digital selling actually is
The social era
The advent of the social era explained
The failure of the traditional sales model
Why the traditional sales model no longer works
Effective selling in a digital age
Why it’s important to understand the evolution of selling