Grant Leboff expresses why it is so important for companies to understand how marketing has changed, and what that means for business today.
Social Media and The Film Gremlins
I have this theory that ‘social media gurus’ are like Gremlins. In the 1980’s film, Gremlins would reproduce if they got wet. Thus, thousands of Gremlins could be created from a simple splash of water.
Where Is The Value In iTunes?
One of the challenges facing all companies today, is the changing face of value. We all value speed and convenience in a way that was unheard of twenty years ago. The Web has taught us that instant gratification is possible, and we expect everything at the touch of a button in all facets of our lives.