The nature of ‘digital’ is that every action, decision, comment, gesture and click leaves a data trail. An increasing amount of conversations are now taking place on social platforms. Smart phones are becoming our main communication tool and information hub, with built in cameras and videos capturing many aspects of life. Meanwhile the web is our main research tool. The data that exists, because of all this activity, is simply astounding. Today, every individual is leaving a data trail much of which is publicly available for any business to access.
What is the current maturity of social media?
Grant is in conversation with David about his views of where we are now and the maturity of social media.
Sticky Marketing Seminar At Kay Johnson Gee
With an ever increasing number of businesses blogging, using social media and producing content, it is the companies which stay ahead that will be successful in such a highly competitive environment.
Sticky Marketing Master Class hosted by Kay Johnson Gee
Summary from the recent Sticky Marketing Masterclass hosted by Kay Johnson Gee.
Grant Leboff’s Sales Therapy
Dave Harries discusses with Grant Leboff why he wrote his first book and about the key to successful selling.
Grant Leboff’s Top Tips
Grant Leboff offers his tips on ‘What has changed in selling in the past 20 years.’
Why You Are A Marketer Whether You Like It Or Not
We are in the midst of a revolution not seen before in any of our lifetimes. Communication is no longer one way, that is, from the few to the masses. Today, whether you choose to utilise YouTube, Facebook, LinkedIn, Blogger, Twitter, Google +, Instagram, Pinterest or any of the plethora of platforms available, everyone now has the opportunity to communicate beyond anything imaginable a few years ago. Moreover, mobile technology means we can use these platforms from almost anywhere in the world at anytime.
Dumb Marketing Question #1 – Does Social Media Work?
As ‘Social Media’ has become too big to ignore, most companies are dabbling with it in some way. Of course, there are businesses that take Social Media extremely seriously.
Welcome to the new Sticky Marketing Club website
We’ve just launched our brand new website, we hope you like it.
Forget Social Media, Think Social Business
The World Wide Web is the biggest revolution in communication since the invention of the printing press. The printing press started the democratisation of information. Knowledge was no longer concentrated in the hands of the very few, but could spread far and wide. Without print, the reformation and renaissance in Europe couldn’t have taken place. In other words, print changed the world.