‘Old Marketing’ was transactional in nature. One would organise a direct mail, telemarketing or advertising campaign, and one would measure the results obtained. If it achieved a ‘return on investment’ the campaign was deemed successful. If not, it failed. As soon as activities were undertaken, e.g., phone calls were made or letters landed on the doormat of prospects, one could hope to receive some sort of response. Therefore, using this old model there was always a possibility of some ‘quick wins’.
Top Tips on Reputation
Reputation and networking expert Rob Brown shares some valuable insights into how to build a good reputation.
The Importance Of Reputation
Reputation and networking expert Rob Brown joins Sticky Marketing TV to explore the best way to become the ‘go to professional’ in a crowded market place.
Marketing Is A Conversation? Oh Yeah… About What?
There is an adage which is regularly used by ‘progressive’ marketers today. That is, marketing is no longer about broadcast messaging as it was before the Web. Rather, marketing is now about engaging with customers via online tools where customers have the right of reply. Consequently, marketing becomes less about broadcast messaging and more about a conversation. That is the move from ‘one way communication’ to ‘two way communication’.
Top Tips on Motivation
Sales and motivation expert Gavin Ingham shares some of his insights into how to motivate ourselves and achieve our best
Motivating Yourself and Others
Sales and motivation expert Gavin Ingham joins Sticky Marketing TV to explore how to motivate yourself and others.
Business Networking Strategy
Business Networking Strategist, Andy Lopata joins Sticky Marketing TV to explore the world of business networking.
Top Tips on Networking
Andy Lopata shares some of his top tips on networking and explains why it is so important to have a networking strategy.
The Customer Is No Longer ‘King’, They Are Your Partner
The old adage; ‘The Customer is King’ came from a time when companies aimed to provide great customer service for their clientele. Great service was literally about serving customers. In other words, service was something done to a customer.
Why Does Your Marketing Need To Be Sticky?
In traditional marketing, companies succeeded by ‘shouting’ their message very loudly. Whether this ‘shouting’ was delivered via advertising on TV and radio,on billboards and in newspapers, or via direct channels such as direct mail or cold calling, a marketing department’s job was to choose the channels which would capture the most attention of their particular client base.