When Martin Luther King marched on Washington, did he have a dream, or a spreadsheet? In this week’s Vlog, Grant explains why marketing success doesn’t always have to make financial sense.
Working in the V zone
What’s the most important issue for you as a marketer? You’ve got your customer’s needs on one hand, the company’s needs on the other, and the ‘V’ zone is the bit in the middle – that’s were you are. Thomas Barta, explains how a marketer can identify where that ‘V’ zone is.
Marketing Is About Creating Your Future
You don’t go to the gym once and expect to have a six pack the next day, so why do you expect overnight results from your marketing?
In this vlog Grant explains the need to tread carefully in the digital age.
How do I take responsibility for my life?
International trainer, coach and author, Steve Head, tells clients that they are the CEO of their own lives. In this lesson, he describes what he means by that and what that looks like for an individual
How Well Do You Know Your Customers?
In this Vlog Grant explains that if you don’t know your customers well enough, you’re bound to make mistakes.
What’s the difference between Business Vision, Strategy and Tactics?
In this lesson, Guy Rigby – chartered accountant, entrepreneur, author, mentor and advisor to dynamic owner-managed businesses – sets out the essentials to building and selling a business.
Does Face To Face Matter Anymore?
Does Face To Face Matter Anymore? In this vlog, Grant compares restaurants with take away and, more relevantly, Zoom or Teams with Face to Face.
The challenge of high performers
Is your organisation constantly asking how it can we do more and how it can challenge its people to think in different ways?” In this lesson, Brian MacNeice, discusses the characteristics of exceptional enterprises and what he has labelled “unreasonable ambition.”
Communication Is Theatre
Would you buy French wine in a supermarket just because a French accordion is playing in the background? In this Vlog, Grant explains that that’s exactly what you might do… and why.
What’s interesting for your audience?
We answer questions every day, from one on one up to presentations in front of an audience. In this lesson, Speaker, Media and Presentation coach Michael Dodds, explains that in order in to respond ‘off the cuff’ you have to prepare first!