About this video Everyone has a website but how do you use it? In this lesson, advertising legend, Drayton Bird, explores some secrets of websites and keeping on message. Video length: 11:42 Video Transcript Grant Leboff: Drayton, obviously in the digital world now websites have become really, really important. What’s your view on getting a website right? Drayton Bird: I …
What’s the role of leadership
What’s the role of leadership? In this lesson, business consultant and author Shaun Smith, explains how leaders make sure that they create a purpose-driven organization.
Avoiding Social Media platforms won’t spare your business from being mentioned
Just because you decide not to be on Twitter or Facebook, it doesn’t mean that someone else can’t post something about you on those platforms.
Effective Market Segmentation
Not all people in the same demographic group are the same. You can’t go to a data broker and ask for managing directors who drive the same car, because that kind of segmentation doesn’t exist…
Why is purpose so important for an organisation?
It’s not good enough having a successful business if you fail to understand exactly what it is that you are doing right. In this lesson, business consultant and author Shaun Smith, explains the importance of being purposeful and meaningful with your customers.
Turning Employees into fans
In research, there is an 85% correlation between the way your customers feel about your brand and the way that your employees do. In this lesson, business consultant Shaun Smith, explains that if you really want to create advocates among your customers, you have to create advocates among your employees.
The importance of culture
To be a purpose driven organization, you need a company culture that lives and breaths your purpose. In this fascinating lesson, business consultant and author Shaun Smith, explains that it is the company culture that sustains you in the future. Here he gives some insightful examples of companies that are world famous for the way they live their culture.
Innovation
Every company knows it has to innovate to survive. In this lesson, business consultant and author Shaun Smith, gives some insightful examples of innovation from miniscule to ‘out of this world’
Embrace The ‘Experience Economy’ Or You Won’t Be Able To Compete
During the 1950’s, as the western industrialised world became richer, and products became more commoditised, we became a ‘service economy’. That is, more people were employed in the delivery of services than the making of products.