We live in a world of an absolute abundance of information and the only way we can cope with it all is to ignore as much as we can. In this Vlog, Grant explains the marketer’s greatest mistake when trying to overcome this barrier.
How does online brand equity affect the way society is going?
Today, anyone can see the tweets you choose and the people you start to follow in your Twitter feed. In this lesson, Grant asks David Taylor for his thoughts on the implication of that for the way society’s going.
Are Marketers a cost or revenue?
Finance departments often see ‘Sales’ as revenue, but ‘Marketing’ as a cost on the business. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why it is so important for marketers to ensure they are recognized as a revenue driver.
Why Your Business Is Not A Business
Airbnb is not a traditional hotel, it’s a network. Likewise, Amazon is not a traditional retailer, it’s a network. But you don’t need to be a corporation to be a network. In this Vlog, Grant demonstrates how you can turn your own business into a network.
Why did Google Glass fail when the Apple Watch succeeded?
Google obviously thought they were onto another great technological winner when they launched Google Glass in 2013, but by 2023 it had died a miserable death. In this Vlog, Grant talks you through the 3 C’s and helps you understand what Google didn’t.
Reframing Reality
When GlaxoSmithKline developed ‘Night Nurse’ for colds and flu, they thought they had made a mistake. In this Vlog, Grant shows that by creating a different way of looking at a problem, GSK’s marketing department turned the situation around and in the same way, London Transport’s satisfaction ratings soared.
Prospects Are From Mars
Men are from Mars and women are from Venus. In this Vlog, Grant explains that this is true in business as well.
Marketing Is About People
How many times have you heard people talk about ‘social’ like it’s a platform? In this Vlog, Grant explains that Facebook or X (Twitter) are no longer merely social platforms, they are the way we behave.
You Need Impact
Do you really want another mug for Xmas?
If you think that by giving customers yet another mug or pen you will achieve results… you won’t!
Creating Urgency That Works
Creating urgency is not easy and what people often miss is that the effectiveness of the stimulus depends on the context of the situation.