Simply listing yourself on LinkedIn isn’t enough, companies need a strategy. In this discussion with Grant Leboff, Danny Bermant of Brainstorm Digital, explains that having connections on LinkedIn is not a numbers game, you don’t really have a connection until you are sharing content.
Embrace The ‘Experience Economy’ Or You Won’t Be Able To Compete
During the 1950’s, as the western industrialised world became richer, and products became more commoditised, we became a ‘service economy’. That is, more people were employed in the delivery of services than the making of products.
Why Your Story Matters
In a world where everything looks the same, buyers will start to make price the most important criteria. It is the one differential that they will understand. It makes sense and provides them with a tangible benefit, that is, more money in their pocket.
Successful Selling Coventry
Grant Leboff speaking at the Successful Selling event in Coventry.
Chris Arnold: Ethical Marketing
Expert brand marketer, Justin Basini joins Sticky Marketing this month to explore the importance of trust in business, and answer the question ‘Why should anyone buy from you?