In this Vlog Grant asks – if someone wants to connect with you online, and you don’t know them too well – should you refuse?
Fake News
There has always been inaccurate reporting, so why the emphasis on fake news? In this Vlog, Grant explains that it’s us who have changed, not the news – and why that’s important for your business.
Making Use of Customer Attention
Many years ago, the main value in a company was the products or services it produced and delivered. In this Vlog, Grant explains that today, the main value is in the attention that the company has.
Getting People to Share Your Content
Too many people in business create content without considering; what is the emotional deliverable for their client. In this Vlog, Grant explains why it is so important.
What is the Purpose of a Brand?
We are often under the illusion that customers only want the best result, but actually, that’s not always the case. In this Vlog, Grant explains what customers really want.
Stop Persuading People to Buy Your Stuff
In this VLOG, Grant explains that if you try to persuade someone to buy, you may or may not make a sale – but if you inspire them to buy, not only will you make a sale, but they’ll share it and tell others
A Lettuce Ate My Grandmother
In this Vlog, Grant explains the importance of creating attention grabbing headlines.
How does pricing strategy work online?
Internet psychologist Graham Jones, together with Grant Leboff, discuss whether there is a place for offline marketing activity in a digital world.
Cognitive Economy
Have you ever lost out to the competition and not been able to understand why? In this VLOG, Grant explains why having the best products and services isn’t always enough?
When the Channel kills the Value Proposition
Grant explains that when you’re thinking about the channels you’re going to use to get to market, it’s not just enough to think about where your customers are, but also what’s appropriate with the products and services that you’re offering.