When you meet a prospect for the first time, do you make sure that you have agreement on the major questions of our time like; capital punishment, wealth distribution, and abortion? Of course not, explains Grant, but you do need to have a meeting of business values
Loss Aversion
Have you mislaid some cash or something really important recently? Did you think you had lost it? Do you remember how hard you tried to retrieve it? That feeling is called ‘Loss Aversion’
How do businesses know where they are on the S curve?
In the previous lesson, Grant and Costas discussed the relevance of the S curve in the life cycle of a product or business. In this discussion, Costas Papaikonomou – co-founder of Happen.com and author of ‘Thoughts from a Grumpy Innovator’ – answers the question; How does a business know where it is in the S curve?
Are brand ambassadors important?
In this lesson Experiential Marketing expert, Shirra Smilansky, explains that brand ambassadors are unbelievably crucial in experiential marketing, in live brand experiences and in business as a whole – but who are they?
The 4 Buyer’s Fears
When was the last time you made a major purchase without any concerns? In this Vlog, Grant Leboff explains that as buyers, we all have fears when we make a major purchase, and the more you can mitigate those fears, the easier it will be to make a sale
Measuring customer experience
Organisations today talk a lot about delivering great customer experiences. In this lesson, business consultant and author Shaun Smith, explains how to go about it.
Do you understand your customer’s ecosystem?
You may be very experienced and smooth in delivering your sales presentation, but there is every chance that your customers may have other, related, personal or business considerations on their minds apart from just listening to you.