Many business owners say they don’t do any marketing. In this Vlog, Grant explains that the exact opposite is true.
The seven step process
In his book, ‘On-Purpose’ business consultant and author Shaun Smith, sets out a ‘seven step process’ that a business need to go through in order to achieve an ‘on-purpose brand’. In this lesson, he explains the seven steps.
Stop With The Data Already
Don’t rely too much on your algorithms. In this vlog, Grant explains that however much we may analyse our data, it will never replace creativity.
How do I close a sale?
In this lesson, Nicola Cook explains the three key parts to the closing process, and how the bottom line sometimes comes down to simply, ‘taking the dog for a walk’.
The Truth Of Echo Chambers
There’s a myth that echo chambers exist because online, we only look at opinions that support our own. In this Vlog, Grant explains that echo chambers do exist, just not in the way we think about them
Making things easy to buy
How many times have you lost a sale even when customers have indicated their intention to buy? In this lesson, Phil M Jones sets out how important it is to make it easy to buy – with examples of where we all go wrong.
The importance of the single sales principle
What makes a good salesperson? In this lesson, the last of this series, Sales and Marketing educator, Mark Blackmore, sums it up in 16 words.
The Human Propensity Not To Die
How much will people go against their own logic, so as not to be seen as going out on a limb? In this Vlog, Grant explains why people are willing to do just that and how that affects your business.
Creating compelling content
You can’t gauge the content of a presentation by how many slides it has. In this lesson, Simon Morton discusses the drummer’s mantra; ‘simplicity is not stupidity’ and why it works so well when related to presentations.
Making Your Products And Services Attractive
In this VLOG, Grant explains that there is no such thing as absolute value and, as with your own products or services, it all matters on what your reference points are and the way that you frame it.