Just hours after the death of Whitney Houston two of her albums, ‘The Ultimate Collection’ and “The Greatest Hits’ were increased in price on the UK version of iTunes; one from £4.99 to £7.99 and the other from £7.99 to £9.99.
Do Not Commit The ‘Cardinal Sin’ Of Modern Marketing
The seven ‘deadly’ or ‘cardinal’ sins are commonly thought of as envy, gluttony, greed, lust, pride, sloth and wrath. However, in marketing today, there is another sin being committed by companies the world over. This offence creates so much dissatisfaction for prospects and customers alike, the punishment for committing such a crime is becoming increasingly severe.
Does Your Organisation Have A ‘Head Of Glasses’?
I was on a three hour train journey the other day. The staff were perfectly friendly but the way they worked was quite farcical.
Robert Craven: Top Tips on Marketing for New and Small Businesses
Author and entrepreneur Robert Craven talks about how to make your business stand out from the crowd.
Robert Craven: Bright Marketing
Author and entrepreneur Robert Craven talks about how to make your business stand out from the crowd.
Penny Power: Know Me, Like Me, Follow Me
Social Media pioneer Penny Power explores what online social networking means for you and your business.
Top Tips On Social Media
Penny Power reveals why social media is so important to modern business
Star Wars, Recruitment and Creating ‘Sticky’ Content
Marketing is no longer purely transactional. Historically, the major measure to assess whether a company’s marketing was effective, or not, was Return On Investment (ROI). A company would undertake, for example, a direct mail campaign and the metrics they would look at were the number of responses and deals done.
Dr. Agnes Nairn: Top Tips on The Ethics Of Marketing To Children
Dr. Agnes Nairn highlights some of the important ethical issues when companies decide to market to children.
Prof. Agnes Nairn: Consumer Kids
Dr. Agnes Nairn discusses her book ‘Consumer Kids’, how big business is grooming our children for profit.