Have you ever struggled to make content that’s really interesting for your audience?
In this Vlog, Grant explains one technique you may want to consider. It’s called Combined Relevance
What the Premier League can teach us about Content Creation
The Merging of Sales and Marketing
Can your sales and marketing departments continue to work out of separate offices?
In this vlog, Grant explains why they both need to merge.
The Digital Mindset
If we all needed an MBA to use Facebook, it wouldn’t have 2 billion users. In this vlog, Grant explains that getting to grips with digital is not about understanding technology, it’s about having a new way of thinking.
The buying journey hasn’t changed
People, all over the world, have started talking about the fact that the buying journey is no longer linear. In this Vlog, Grant explains that this is not the case.
Avoiding Social Media platforms won’t spare your business from being mentioned
Just because you decide not to be on Twitter or Facebook, it doesn’t mean that someone else can’t post something about you on those platforms.
Effective Market Segmentation
Not all people in the same demographic group are the same. You can’t go to a data broker and ask for managing directors who drive the same car, because that kind of segmentation doesn’t exist…
Marketing vision
How important is it for marketing leaders to aim high, to have a dream, to have something in which they believe? In this lesson, Thomas Barta explains that because marketing is such a tough job, if you have a dream, it gives you something on to which you can hold.
Building a performance culture
Research had shown that neither bosses of marketers nor teams of marketers say marketers are great performance managers. Most of them say, “You know, we get away with stuff” In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why both failure and success needs to be recognised.
Building a YouTube community
YouTube is great for communicating B2C but how does it perform with B2B? In this lesson, Grant Leboff asks Danny Bermant of Brainstorm Digital to describe some tips for building a B2B community on YouTube.
Setting up a YouTube channel
YouTube is a very important platform for businesses. In this lesson, Danny describes some of the things businesses should be thinking about to make sure that they get their YouTube page right.