As the digital world evolves, online is becoming a world of meaningful experience. In this vlog, Grant explains that in today’s marketplace, your website needs to offer more than simply being a point of reference.
Marketing Is About Creating Your Future
You don’t go to the gym once and expect to have a six pack the next day, so why do you expect overnight results from your marketing?
In this vlog Grant explains the need to tread carefully in the digital age.
How Well Do You Know Your Customers?
In this Vlog Grant explains that if you don’t know your customers well enough, you’re bound to make mistakes.
Why Perfect Isn’t Perfect
In 1949, when Volkswagen launched the Beetle in the USA, why did their ads call it ‘ugly’? In this Vlog, Grant explains why this and similar apparently self-denigrating ads worked.
Brand & Confirmation Bias
In a UK reliability survey, why did Virgin beat T-Mobile, when they were using the T Mobile infrastructure? In this Vlog, Grant explains all about ‘brand and confirmation bias’
What Is Influencer Marketing?
Most people think of ‘influencer marketing’ as a celebrity endorsing a product. Because of this, many businesses don’t think that influencer marketing is for them. In this Vlog, Grant explains that this doesn’t necessarily need to be the case.
Drayton Bird on the importance of market positioning and how to get it wrong
The most important question in marketing and often the most ignored, is; why should somebody choose you? In this lesson, advertising legend, Drayton Bird, describes the hard way to get the right answer…
What’s Your Narrative?
The point of your headlines is to get someone to read the next line of your article or advert. The point of the first five seconds of a video is to get someone to watch the next five seconds. In this Vlog, Grant explains that, in order to achieve this, your messaging needs to be as simple as possible…
Don’t Mistake Tactics For Strategy
Some people are under the misconception that the Trojan horse was a strategy. In this Vlog, Grant explains that the horse was a tactic and how that relates to your marketing.
Being Eros in a Logos world
C-Suite are mainly motivated from a Logos point of view. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, sets out the challenges for marketing leaders who are more naturally Eros, in a Logos world