If you want your product or service to succeed, you have to make sure that you understand what matters and to what degree. In this lesson, advertising legend, Drayton Bird, explains that before you can be creative, you need to plan like it’s a military strategy.
Drayton Bird on working with David Ogilvy
Drayton Bird had the privilege of working with many giants in advertising. In this lesson, advertising legend, Drayton Bird, reminisces on working with David Ogilvy and other greats.
Drayton Bird on Emotion in marketing
Is business to business marketing less emotional than consumer marketing? In this lesson, advertising legend, Drayton Bird, gives his own take on emotion.
Drayton Bird on addressing the individual and not a list
When you are writing copy, who or what, do you have in mind, a list or a particular person? In this lesson, advertising legend Drayton Bird, reflects on one of the best pieces of copy he ever wrote… to his mother.
Drayton Bird on creativity and where it originates
You have your marketing plan and you understand your competitive advantage, but from where does the creativity originate? In this lesson, advertising legend, Drayton Bird, reflects on some of the creative lessons he has learned in his career…
Drayton Bird on the importance of building your list
Capturing names on websites is a given – isn’t it? In this lesson, advertising legend, Drayton Bird, voices his views on what marketers should be doing today in order to build an effective list
Drayton Bird on websites and keeping on message
About this video Everyone has a website but how do you use it? In this lesson, advertising legend, Drayton Bird, explores some secrets of websites and keeping on message. Video length: 11:42 Video Transcript Grant Leboff: Drayton, obviously in the digital world now websites have become really, really important. What’s your view on getting a website right? Drayton Bird: I …
The next 12 months
Do you know what you are going to do over the next 12 months that will make you move forward and progress? In this lesson, Team builder and author, Pete Wilkinson, sets out where you should start.