One of the really important aspects in business relationships and selling today is networking. In this lesson, Phil Jones describes the importance of networking and how one goes about doing it well.
Building your reputation in the digital age
We’re very familiar with the phrase ‘people buy people’, but while that’s always been the case, the way that plays out in the digital age is different. In this Vlog, Grant explains how you build your reputation online
The Limits Of Authenticity
The year after Volkswagen faked their emission figures for their diesel cars, their sales went up. In this vlog, Grant explains what happened.
How Culturally Relevant Is Your Brand
The power of a brand is that it’s familiar, but In this vlog, Grant explains that even if familiarity is a brand strength, there are times when a company must decide to change its positioning.
How do you get repeat customers on-line?
In this lesson, Internet psychologist Graham Jones, discusses with Grant Leboff some of the tricks of the trade to get people to come back to a website.
Great Content Isn’t Enough For Crowd Culture
Have you ever made a great video, white paper or podcast and then been disappointed with how few views, shares or likes that it received?In this Vlog, Grant explains the reason is that just making good content is simply not enough.
The importance of maintaining confidence when selling
Sales people don’t become masters of their craft overnight. In this lesson, author and sales expert, Phil M Jones suggests ways in which salespeople can build their confidence.
Why Fairness in Business Matters
When Whitney Houston died in 2012, were Sony Records right to immediately increase the prices of all her albums? In this Vlog Grant explains that the answer is a definite YES … and NO.
Exposing Sales Myths #4 – Customers like to talk about themselves
One of the biggest challenges for a salesperson is trying to create a rapport with a customer. Mark explains that getting customers to open up and talk is not all about discussing the golf trophy on the office wall.
Pick Your Pond
Are there so many competitors in your marketplace that you find it difficult to cut through the noise? In this Vlog, grant explains that you have got to ‘pick the right pond’.