You can’t draw somebody into really engaging with the logic of your product or service unless you’ve first triggered an emotional response. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, explains what she calls, the logic sandwich.
How does the shopping experience differ on-line
Internet psychologist, Graham Jones, discusses the differences between the online and offline shopping experience with Grant Leboff
What kind of content is successful on the Internet?
Grant Leboff, in conversation with Word of Mouth Expert, Steve Barton discussing what kind of content is successful on the Internet.
How does a company know where to start to innovate?
Costas Papaikonomou, one of the founders of Happen.com, and author of ‘Thoughts from a Grumpy Innovator’, discusses when to innovate and the use of big data in product innovation, with Grant Leboff.
The ability to see change
The average tenure of a football league manager is 16 months before they are dismissed, but Sir Alex Ferguson become the longest serving football manager in history. In this lesson, Grant Leboff discusses with Professor Damian Hughes, how Sir Alex Ferguson instilled cup winning objectives into his team members, how he planned for the future, and how that relates to successful businesses today.
Getting that vision thing
Martin Luther King didn’t stand on Capitol Hill and say; I’ve got a strategic plan and a cash flow forecast – he told everyone that he ‘had a dream’. In this lesson, Grant Leboff discusses with Andy Hanselman, author of ‘Think In 3D’ how businesses need to visualise where they want to be and how they want to be seen by their customers.
Customer engagement
In your effort to improve your service or product, when was the last time you asked your customers to help? In this lesson, customer service and experience strategist, Adrian Swinscoe, explains that to really engage customers, you need to be willing to fail.
How do I extol my ‘vision and value’ throughout my company?
Grant Leboff, in conversation with Lara Morgan, entrepreneur and author of ‘More Balls Than Most’ on how to extol your visions and values throughout your company.
How do I remain true to my business objectives?
Grant Leboff, in conversation with Nigel Risner, professional speaker and author of ‘The Impact Code’. In this video Nigel explores how you remain true to your business objectives.
What makes a good sales person?
Why are people like Martin Luther King, Alex Ferguson and Oprah Winfrey all considered sales people? In this lesson, author and sales expert, Phil Jones, explains why.