Oscar Wilde famously said, ‘familiarity breeds contempt’ but in this Vlog, Grant shows that this is not the case.
How do I create the right messages?
In this lesson, Shirra Smilansky explains how to create the right message and prevent it from getting lost somewhere along the way…
Congratulations! You own a media business
In this Vlog, Grant explains that, whether you like it or not, over 90% of business purchases start with an online search, and that makes your online media channels vital.
What is the Dice Matrix model?
Based on her book ‘Mind the Gap’, the Dice Matrix business model was developed by Susannah Schofield, who is an industry expert in Strategic selling through fact based business modelling. In this, the last lesson in the series, Susannah discusses the lessons she learned from 20 years with the Royal Mail and how the Dice Matrix model works in practice.
I don’t do marketing
Do you think that your business doesn’t need marketing? In this Vlog, Grant explains that, every business does marketing, even if they don’t think of it as such.
Setting goals
Goal setting is not necessarily an easy task. In this lesson, Professor Damian Hughes describes how Sir Alex Ferguson achieved his goals by focusing on what was in his control.
Innovation
Innovation doesn’t have to be a new, all-conquering product that’s going to change the world. Andy explains the importance of having a culture that allows companies to generate new ideas, however small.
Why you can’t rely on word of mouth
In this Vlog, Grant explains that whilst people still talk face to face and on the telephone, today the nature of word of mouth has changed and business can’t ignore it.
Identity triangle – consistency in your communications
How do you get consistency in your communications when you are using multiple channels such as; Facebook, LinkedIn, YouTube and your website? In this Vlog, Grant explains how to create a strong identity with your own multiple media channels
Customer feedback
Asking your customers for feedback about your product or service can be a tricky thing. In this lesson, customer service and experience strategist, Adrian Swinscoe, discusses the challenges of asking for feedback too soon, or too late.