In this Vlog, Grant explains how to overcome the problem of encountering customers who believe they know what they want to order, long before you walk in the door.
What’s the difference between an entrepreneur and a leader?
Are you an entrepreneur or someone who just ‘grows’ into the leadership role? Guy Rigby explains the boundaries of business people’s abilities / responsibilities and elaborates on the Cranfield analogy which is Artisan, Hero, Meddler and Strategist.
Governance and oversight
Governance is necessarily all about bureaucracy and the paperwork. In this lesson, Brian MacNeice, an expert on driving improvements in performance focus and culture in high performing organisations identifies three types of governance; strategic, regulatory and accommodating governance.
Social is a way of thinking, not a platform
How many times have you heard people talk about ‘social’ like it’s a platform?
In this Vlog, Grant explains that Facebook or Twitter are no longer merely social platforms, they are the way we behave.
Differentiating, Don’t Kid Yourself
Ask yourself this question: are you willing to take the risk of really differentiating your company from your competitors?
What is phase 1 of Brain-Friendly selling – ‘The Consideration phase’?
How considerate are you about the person you are going to see? How planned and prepared are you prior to meeting a client / customer? Simon Hazeldine MSc. explains ‘the consideration phase’ of Brain- Friendly selling.
Confirmation Bias
Why do you think that Volvo cars are safe? In this Vlog, Grant explains that it’s down to ‘Confirmation Bias’ and how it can help your business.
What do you do? – Crafting a great answer…
You’re in the elevator between the 7th and 9th floor and someone asks you ‘What do you do?’
In this lesson, Media and Presentation coach Michael Dodd explains why you need to have an engaging response that you can deliver in under a minute.
How do you network successfully?
People’s worst fear said to public speaking followed up by ‘walking into a room full of strangers’. So how does one make a success of networking? Warren Cass explains that the answer lies in the questions you ask…
Is brand important in the B2B world
Many B2B businesses believe that, with the exception of big corporations, a company brand is not so important. In this lesson; Simon Hall, author of Innovative B2B Marketing, completely disagrees and explains why.