In this lesson, Grant talks to Nigel about getting the people with whom you work to commit to taking action and how to go about it.
Exposing Sales Myths #7 – Money Talks
Many sales people still maintain that selling is ‘all about the price’. This would mean that we would all buy the cheapest food or clothes, but we don’t. In this lesson, Sales and Marketing educator Mark Blackmore, explains to Grant Leboff that price isn’t everything, it’s the perceived value of a product that counts.
Marketing Isn’t About Winning Customers
Grant explains that marketing used to be the art of interrupting someone else’s audience – be it an advert in a trade magazine, on the TV or in the cinema. Now, you have to get it yourself…
The challenge of customer engagements
Once a visitor has successfully engaged with your website, what happens next? In this lesson, Dave Chaffey, author of Digital Marketing, makes the case that that the biggest challenge of all is the long term engagement.
Same Hours, Less Time!
Why do we have less time than ever before? We have all this technology that’s meant to be saving us time and yet we seem to have less hours in the day than any time in history.
In this vlog, Grant Leboff explains why..
‘CARS’ – How to check the Marketer’s sanity
In 2017, Adidas sent out an email to participants of the Boston Marathon which, although unintentional, was viewed as being in very poor taste. In this vlog, Grant explains how to check the marketer’s sanity using the acronym ‘CARS’.
The customer is the channel
Grant explains that in order to have really effective marketing and communications today, one has to understand the consequences of the digital and technological revolution…
Building an Audience
Grant Leboff describes how to build an audience on a website or social media
If my business doesn’t become social, will it survive?
You can’t just decide that your company wants to ‘do social’, says David Taylor. In this lesson David and Grant consider whether the question should be; Is the culture in the company a ‘social culture?’
The importance of testimonials
One of the really important things, so underutilised by salespeople is; testimonials. In this lesson, Phil M Jones explains why people need them, how to get them and how to deal with a one star rating!