What do audiences want to see and hear? In this lesson, presentation expert Simon Morton, explains how to avoid creating an emotional presentation on saving trees, when all the audience wants to see is what they will save in cashflow.
A short history of the Purchase Funnel
Grant explains how the Digital Sales Funnel has superseded the traditional Sales Funnel which was created in 1898.
How can I let go of stress?
Is there a technique which enables you to let go of stress? In this lesson, David Hyner explains the Sedona Method, as used by special forces if injured in the field.
Starting a movement
As a marketer, there will be changes you want to see but you face challenges inspiring your colleagues. In this lesson, Thomas Barta, explains how marketing leaders inspire those changes through ‘starting a movement’…
Modelling behaviours
Are you the best person you can possibly be? In this lesson, International trainer, coach and author, Steve Head explains modelling behaviour and how it can affect your performance.
What are the keys to raising finance?
Raising finance depends on the type of business, how fast you need to go and whether or not you can grow itself. In this lesson, Guy Rigby explains the various forms of raising finance from family to venture capital – their benefits and shortcomings.
What’s the story?
Do you think that your product or service is dull? In this Vlog, Grant explains that it may often seem that you have no narrative but on closer examination, there is always a story.
The autonomy of your people
Are your people enabled and empowered to make their own decisions? In this lesson, Brian MacNeice, an expert on driving improvements in performance focus and culture in high performing organisations, discusses creating the environment for staff to make smart decisions about what is the right thing to do at any point in time.
Performing in an Interview
Media and Presentation coach Michael Dodd explains how business leaders can make sure they perform to their best at such times.
How do you read your customer?
If you go into a meeting absolutely cold, you’ve never met the potential customer before and you haven’t researched them, how do you know how to approach them?