To an existing and successful business, with well established marketing channels, surely the web presents a frightening new challenge?
How do I organise a Mastermind group?
In this video Nigel explains how to organise a Mastermind group.
Embrace The ‘Experience Economy’ Or You Won’t Be Able To Compete
During the 1950’s, as the western industrialised world became richer, and products became more commoditised, we became a ‘service economy’. That is, more people were employed in the delivery of services than the making of products.
Chapter 6: Unique Selling Points to Customer Engagement Points (1 of 5)
In the modern world of marketing, why are ‘Partnerships’ so essential?
Chapter 10: Advertisements to content (1 of 4)
Advertisements to content What does it mean to say that all companies have become media companies?
Epilogue: Customers to communities (1 of 4)
Why is marketing no longer ‘business as usual’ and how has it changed?
Chapter 9: Controlling to sharing (1 of 4)
Why has information now become a commodity and why is that important?
Chapter 6: Unique Selling Points to Customer Engagement Points (2 of 5)
Why is ‘Content’ so important?
Chapter 3: Transactions to engagements (1 of 4)
Explain ‘Transactions to engagements’
Chapter 10: Advertisements to content (2 of 4)
What is ‘Advertainment’?