Mark Twain famously said, ‘Clothes make the man – naked people have very little influence on society.’ In this vlog, Grant explains why.
How did Benjamin Franklin deal with ‘difficult customers’?
Benjamin Franklin almost lost his seat in the US legislature because an opponent of his spoke very disparagingly against him. What he did next, completely reversed the relationship between the two men. In this vlog, Grant explains what he did it and how it can relate to your business.
AI won’t create the next Da Vinci
AI can give you Da Vinci, but not before Da Vinci gave you Da Vinci, and that goes for all other visionaries. In this vlog, Grant explains where AI and creativity go their separate ways.
How do you deliver a consistent customer experience
One of the things businesses struggle with is delivering a consistent customer experience. In this lesson, business consultant and author Shaun Smith, explains how, having a clear a purpose, helps a business with its communication challenges.
Why websites fail
As the digital world evolves, online is becoming a world of meaningful experience. In this vlog, Grant explains that in today’s marketplace, your website needs to offer more than simply being a point of reference.
Keeping to a healthy marketing diet
Although you may like desserts, imagine what you’d feel like if that’s all you ate. In this vlog, Grant sets out the marketing equivalent of only wanting the pudding, but ignoring the protein and vegetables.
What is the difference between Coke in a can and Coke in a bottle?
Have you ever wondered why, when you go into a convenience store, you normally buy your Coke in a can, but if you go to an upmarket bar, your Coke is invariably served from Coke’s iconic glass bottle?
How do I take responsibility for my life?
International trainer, coach and author, Steve Head, tells clients that they are the CEO of their own lives. In this lesson, he describes what he means by that and what that looks like for an individual
Why Perfect Isn’t Perfect
In 1949, when Volkswagen launched the Beetle in the USA, why did their ads call it ‘ugly’? In this Vlog, Grant explains why this and similar apparently self-denigrating ads worked.
Brand & Confirmation Bias
In a UK reliability survey, why did Virgin beat T-Mobile, when they were using the T Mobile infrastructure? In this Vlog, Grant explains all about ‘brand and confirmation bias’