When you are writing copy, who or what, do you have in mind, a list or a particular person? In this lesson, advertising legend Drayton Bird, reflects on one of the best pieces of copy he ever wrote… to his mother.
Feedback
We all need feedback, be it good or bad, whether we want it or not. In this lesson, International trainer, coach and author, Steve Head, explains how it works.
Drayton Bird on creativity and where it originates
You have your marketing plan and you understand your competitive advantage, but from where does the creativity originate? In this lesson, advertising legend, Drayton Bird, reflects on some of the creative lessons he has learned in his career…
Customer experience
Successful companies, today, are starting to make their customers ‘part of the story’. In this lesson, business consultant and author Shaun Smith, gives some insightful examples.
How do you approach Goal Setting in order to achieve the best chance of success?
Most people are familiar with the idea of setting goals, but do they really understand how to go about it properly? In this lesson, Steve Head gives some hints, tips, ideas and insights for goal setting.
Drayton Bird on the importance of building your list
Capturing names on websites is a given – isn’t it? In this lesson, advertising legend, Drayton Bird, voices his views on what marketers should be doing today in order to build an effective list
Infectious Communication
What is ‘Infectious Communication’ and why is it so relevant to your business? In this lesson, business consultant Shaun Smith, explains what it is and how it can work for you.
Expecting the best v self-handicapping
Do you know what ‘self handicapping’ is? In this lesson, International trainer, coach and author, Steve Head, describes the importance of only expecting the best and not discounting your efforts before you even begin.
Drayton Bird on websites and keeping on message
About this video Everyone has a website but how do you use it? In this lesson, advertising legend, Drayton Bird, explores some secrets of websites and keeping on message. Video length: 11:42 Video Transcript Grant Leboff: Drayton, obviously in the digital world now websites have become really, really important. What’s your view on getting a website right? Drayton Bird: I …
What’s the role of leadership
What’s the role of leadership? In this lesson, business consultant and author Shaun Smith, explains how leaders make sure that they create a purpose-driven organization.