Are you in control of the things that are being said about you – online? In this lesson – entrepreneur, speaker and author, Warren Cass – explains that we now live in an age where you can spend 20 years working really hard, with all the integrity in the world, and then you can blow it in an instant – online – and suddenly that’s a career or business potentially ruined.
How do I market to the C-suite?
It’s not easy marketing to the C suite. In this lesson; Simon Hall, discusses some of the key aspects when marketing effectively to the C suite
The unknown influencers
How many people are really involved in making the buying decision? Clearly you’re not always selling one on one. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, addresses those third parties that you never see, but have a phenomenal influence on whether or not you make that sale.
Affiliate Marketing
Affiliate marketing may sound great for the likes of Amazon, but is it good for you? In this lesson, Dave Chaffey, author of Digital Marketing, discusses how companies can develop similar arrangements that work well on a reciprocal basis.
How do you reduce abandonment on e-commerce sites?
Internet psychologist Graham Jones, discusses with Grant Leboff some of the elements leading to three quarters of shopping carts being abandoned, the nuances of shopping cart page design and the relevance of having an off-line, as well as an online presence.
How do large corporates keep innovating?
Costas Papaikonomou, co-founder of Happen.com, and author of ‘Thoughts from a Grumpy Innovator’ discusses how companies can maintain their entrepreneurial flair…
Keeping a healthy perspective
Who was Sir Alex’s after match TV interview for – the fans or the players? In this programme, Grant Leboff discusses with Professor Damian Hughes, the impact of those few minutes had on Manchester United’s players and those around them, and how the same lessons can extend to your business too.
Creating delighted and devoted customers
Do you measure how satisfied your customers are by the number of complaints you get? In this lesson, Andy explains that there’s more to measuring customer satisfaction than that.
Paying for customer service
Is being the cheapest the surest route to success? In this lesson, customer service and experience strategist, Adrian Swinscoe, explains why people are prepared to pay for customer service.
How can I motivate my staff?
In this video Lara shares advice with Grant on how you can motivate your staff and improve your companies overall productivity.