How important is it for marketing leaders to aim high, to have a dream, to have something in which they believe? In this lesson, Thomas Barta explains that because marketing is such a tough job, if you have a dream, it gives you something on to which you can hold.
How companies need to think
Many companies consider themselves outward-focusing, but are they best-placed to even do that?” In this lesson, customer service and experience strategist, Adrian Swinscoe, discusses the link between organization structure and the customer experience
Personality types – adjusting your style…
Different answers resonate with different people in different ways. In this lesson, the last of this series, Media and Presentation coach Michael Dodd shares some insights into personality types who could expect short that go straight to the point answers, or prefer more technical answers, etc…
Resilience in high performing organisations
You may be resilient as a person, but is your organisation resilient? In this lesson, Brian MacNeice, an expert on driving improvements in performance focus and culture in high performing organisations, defines what it is to be a resilient organisation.
Building a performance culture
Research had shown that neither bosses of marketers nor teams of marketers say marketers are great performance managers. Most of them say, “You know, we get away with stuff” In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why both failure and success needs to be recognised.
Magic Words
Quite often, the difference between people who are good and those who are great is that those who are great know exactly what to say, when to say and how to make it count. In this lesson, author and sales expert, Phil M Jones shares some examples.
The next 12 months
Do you know what you are going to do over the next 12 months that will make you move forward and progress? In this lesson, Team builder and author, Pete Wilkinson, sets out where you should start.
Value and Price
How do you deal with price objections? In this lesson, author and sales expert, Phil M Jones explains that value is only a perception away.
Key strength development
We are often told that we need to work on our weaknesses. In this lesson, Team builder and author, Pete Wilkinson, explains why, if you’re really rubbish at something, you shouldn’t spending a lot of time and money becoming average. There are other options…
Relationship building
How important is it to build a relationship with the people around you? In this lesson, Pete Wilkinson, explains why the quality of your team, and your relationship with that team, is absolutely essential.