Traditionally, marketers segmented their markets by geographical location, ethnicity, marital status, age, etc., but that doesn’t mean that everyone of a particular age thinks the same and has identical needs? In this Vlog, Grant explains that today, if you want your message to resonate, you need to understand what makes your target market tick.
What is phase 5 of brain-friendly selling? Closing the deal
In the 1970s, salespeople were taught to build the hype and then go for a variety of very clever closing technique near the end of a presentation. In this lesson, Simon Hazeldine MSc., an international consultant in the areas of sales, negotiation and leadership, explains that neuro selling all about doing the complete opposite.
The Attention Economy
There was a time when companies would create products and services and then go and find a marketplace in which to sell them. But times have changed. In this Vlog, Grant explains that today, it’s the companies with the customer’s attention that win.
Is event marketing important for B2B?
Simon Hall explains that a properly implemented event allows a company to be in front of the customer and answer questions in an authentic way.
Short vs Long Form Content
Are you one of those people who believe that these days, people will only watch, at the most, a two or three minute video? In this Vlog Grant explains that that really isn’t the case.
Why ‘mobile friendly’ websites are much more than simply being websites on wheels
Google is now favouring mobile friendly sites. In this lesson, Dave Chaffey, author of Digital Marketing, explains why ‘mobile friendly’ websites are much more than simply being websites on wheels.
Where does the secret of success lie?
In this lesson, David Hyner explains how MASSIVE goals can mean something different to every person.
There’s No Value In Free
People use free offers to entice a new audience, but the danger is that you could end up devaluing your offering before they’ve even experienced it. In this VLOG, Grant explains that by putting a value against the offers that you make to your customers, you could often reap better rewards.
How To Hold Your Price
Are you fed up with giving price discounts just to secure a deal? In this VLOG, Grant explains that while there’s no silver bullet, there are things you can do to avoid price crumbling.
Relationship building
You work in a position where your boss can say no, your colleagues can say no, those who don’t work in marketing can say no, and even your own teams can say no. In this lesson, Thomas Barta, explains why you, as a marketing leader, need to build relationships by being an inspiration to the people around around you.