Graham Jones, discusses with Grant Leboff why people shop online and the biggest mistake companies can make on their website.
The Importance Of Signalling
When you meet someone for the first time and you are trying to sum them up, do you look at their shoes? This is known as a ‘non-verbal cue’ and in this vlog, Grant explains why we do that and how it relates to your business.
What kind of content should I be putting on the web?
Grant Leboff, in conversation with Word of Mouth Expert, Steve Barton. In this video Grant Leboff and Steve Barton discuss what kind of content you should be putting on the web.
How does a company start to innovate?
Costas Papaikonomou, one of the founders of happen.com, one of the fastest growing creative innovation agencies, discusses with Grant Leboff aspects of his book, ‘thoughts from a grumpy innovator’ and how a busy company can ‘find the space’ to innovate.
How Not to be Dull
In many companies, most of the staff have never watched their own corporate video. In this vlog Grant asks if it’s that dull, why do you think your customers and prospects are going to engage with it?
What is experiential marketing?
Would you recognise a live brand experiential marketing experience if you saw it? Shirra Smilansky explains what experiential marketing is and how to recognise it in your high street.
When Things Aren’t What They Seem
If, in 1998 Yellow Pages was the king of search, why did the Google overtake them? If Blockbusters were the king of video rental, why did Netflix overtake them? In this vlog Grant explains that it was all about their failure to use their own data and asks if are you sitting on data, or knowledge, that you are simply not utilising at the moment? In other words, are your competitors up to something you don’t quite understand?
How do I meet customer expectations?
One of the challenges that a lot of businesses have is aligning what they provide, with the perceptions that their customers actually have. In this lesson, Susannah Schofield, discusses the importance in having the two aligned.
This Marketing Stuff Doesn’t Work
In your growing B2B businesses, you make the phone calls, send the e-mails and the Linked-In messages. Then you bring in a marketing manager to do it all, but it’s really only a title and nothing much happens to sales. In this week’s vlog Grant explains that that’s when people complain that ‘this marketing stuff doesn’t work’ and why it happens.
Stop Being So Bloody Positive!
When you’re trying to communicate the value of your products and services, it seems natural to tell your customers all the positive things that you offer. In this Vlog Grant explains why being so positive doesn’t always work.