How did Sir Alex Ferguson spot the potential in players like Beckham, Scholes, Neville, and Giggs? In this programme, Grant Leboff discusses with Professor Damian Hughes, how Alex Ferguson nurtured and pinpointed players with the right attitude and how that discipline transfers to a business environment.
The Power of Communication
Can simple words make you feel sick? In this Vlog, Grant explains that we don’t just taste food, we also taste words, and sometimes the latter is more powerful than the former.
The usual stuff people say
When companies stand up a shout about their USP, just how unique is it? In this programme, Grant Leboff discusses with Andy Hanselman, author of ‘Think In 3D’ how companies can discover what really makes them different.
Why Don’t More Sales People Use Video?
The ubiquity of cameras on phones and social media channels where people can post videos, be it Facebook, LinkedIn, Instagram or others, means that sales people today need to be masters of video too. In this vlog, Grant explains why…
Values and Value Added
Customers are becoming more conscious about what they buy and why they buy. In this lesson, customer service and experience strategist, Adrian Swinscoe, discusses changes in the way people are looking to align themselves with things that make sense for them.
The Brand Checklist
How powerful is your brand? In this Vlog Grant explains how to understand your brand’s strengths and weaknesses
The most important things to take your business up to the ‘next level’?
Grant Leboff, in conversation with Lara Morgan, entrepreneur and author of ‘More Balls Than Most’.
Should You Be Using Behavioural Targeting?
Everyone is familiar with segmenting their market by demographics or firmographics, but do they go far enough? In this Vlog, Grant explains how behavioural marketing helps marketers drill down on their target market even further
How do I remain focused in a meeting?
In this video Nigel Risner, professional speaker and author of ‘The Impact Code’ answers the question, ‘how to remain focussed in a meeting?’.
What is Netnography?
Are people talking about you on Social Media? In this Vlog, Grant explains how you can monitor what everybody is saying about you, your company, your competitors and your industry, without causing yourself a headache.