We’re very familiar with the phrase ‘people buy people’, but while that’s always been the case, the way that plays out in the digital age is different. In this Vlog, Grant explains how you build your reputation online
Appealing to the heart
How do you respond when you are facing a really difficult situation by an interviewer or journalist? Presentation coach Michael Dodds, advises clients to respond by appealing to the heart first and then go to the logical answer. In this lesson, Michael explains why that matters.
What is PRISM model of human behaviour?
When you meet buyers or are selecting recruits, you need to understand what they’re going to feel more comfortable doing and less comfortable doing.
In this lesson, Simon Hazeldine MSc., an international consultant in the areas of sales, negotiation and leadership, explains how Prism Brain Mapping allows people who use it to get a real insight into the personality of others.
What’s your communication style?
When it comes to influence, it’s about affecting an outcome, about moving an issue forwards without having to force it.
In this lesson – entrepreneur, speaker and author, Warren Cass – explains that how we deliver a message is vitally important. Of course, it’s important what we say too, but how we deliver it is massively important.
Why is marketing products ineffective?
The current perception in marketing circles is that ‘marketing products’ today is not as effective as in previous years. In this lesson; Simon Hall, discusses the reasons for the move away from ‘marketing products’ to ‘marketing solutions’.
The leaking bucket
None of us like to lose hard won customers and see our greatest efforts just fritter away. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, discusses approaches to retaining customers.
The Limits Of Authenticity
The year after Volkswagen faked their emission figures for their diesel cars, their sales went up. In this vlog, Grant explains what happened.
Drayton Bird on creativity and where it originates
You have your marketing plan and you understand your competitive advantage, but from where does the creativity originate? In this lesson, advertising legend, Drayton Bird, reflects on some of the creative lessons he has learned in his career…
How Culturally Relevant Is Your Brand
The power of a brand is that it’s familiar, but In this vlog, Grant explains that even if familiarity is a brand strength, there are times when a company must decide to change its positioning.
What is R.A.C.E?
We have all heard of the Sales Funnel represented by AIDA, but what does the acronym RACE stand for in digital marketing? In this programme, Dave Chaffey explains what it means and how it works.