Just because you decide not to be on Twitter or Facebook, it doesn’t mean that someone else can’t post something about you on those platforms.
Effective Market Segmentation
Not all people in the same demographic group are the same. You can’t go to a data broker and ask for managing directors who drive the same car, because that kind of segmentation doesn’t exist…
From one to many
How do you encourage greater interaction with your online contacts? In this lesson, Grant Leboff together with Dave Chaffey – author of Digital Marketing, discuss some tricks and tools to help businesses deliver really targeted messages.
Your CRM is rubbish
Grant questions why you enter information you have gleaned about your customers, such as their birthday, children or favourite sports team on your CRM
The Power Of Altering Your Focus
How do you keep the content on your website or social media fresh and interesting? In this vlog, Grant explains that sometimes, it’s all about ‘changing focus’ but what does that mean?
Do people buy emotion?
Why it is important to sell a prospect an emotional attachment, as well as the product or service that is being sold?
Why should a business be on LinkedIn?
Danny Bermant of Brainstorm Digital, explains that LinkedIn isn’t there to be used simply to get a new job.
Exposing Sales Myths #1 – Always be closing
Sales and Marketing educator, Mark Blackmore, explains to Grant Leboff why the salesmen’s mantra – that they should ‘always be closing’ – is no longer appropriate in today’s selling environment.
Why is purpose so important for an organisation?
It’s not good enough having a successful business if you fail to understand exactly what it is that you are doing right. In this lesson, business consultant and author Shaun Smith, explains the importance of being purposeful and meaningful with your customers.
How important is customer service?
In this lesson, Grant explains why, like it or not, companies have to accept that social media is now an operational cost of doing business.