In this lesson – entrepreneur, speaker and author, Warren Cass – explains that ‘credibility by association’ is the simple concept, whereby we’re known by the company we keep, and illustrates it with a stunning example.
How do I retain customers?
One of the important aspects of marketing for any business is to retain the customers they have In this lesson; Simon Hall discusses what drives retention from a marketing perspective.
The right to take up someone’s time
Some people have the right to interrupt you and take up your time, other people don’t. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, discusses the process whereby you might earn the right to place your marketing in front of people.
Measuring Digital Campaigns
How do you measure the effectiveness of your digital campaigns? In this programme, Grant Leboff and Dave Chaffey, author of Digital Marketing, discuss some tools and key metrics in terms of social media monitoring that companies should start to consider.
Exposing Sales Myth #2 – Attitude Sets Altitude
Mark Blackmore discusses with Grant Leboff that successful selling is not a case of attitude setting altitude. It’s a firm belief in the value proposition of what you are selling.
What are the customers’ three brains?
In this lesson, Simon Hazeldine MSc. – an international consultant in the areas of sales, negotiation and leadership – explains that customers still have only one brain, but it’s the three areas of the brain of which salespeople and business people need to be aware.
From one to many
How do you encourage greater interaction with your online contacts? In this lesson, Grant Leboff together with Dave Chaffey – author of Digital Marketing, discuss some tricks and tools to help businesses deliver really targeted messages.
Do people buy emotion?
Why it is important to sell a prospect an emotional attachment, as well as the product or service that is being sold?
Why should a business be on LinkedIn?
Danny Bermant of Brainstorm Digital, explains that LinkedIn isn’t there to be used simply to get a new job.
Exposing Sales Myths #1 – Always be closing
Sales and Marketing educator, Mark Blackmore, explains to Grant Leboff why the salesmen’s mantra – that they should ‘always be closing’ – is no longer appropriate in today’s selling environment.