Influence in business is not about who you know, but who knows you. In this lesson – entrepreneur, speaker and author, Warren Cass – argues the case for both sides of the old adage; quantity versus quality.
How does neuroscience apply to selling?
More has been learnt about the human brain and how it functions, probably in the last 10 years than in the whole of human history.
In this lesson, Simon Hazeldine MSc., an international consultant in the areas of sales, negotiation and leadership explains how that can help, not just B2B but what he calls ‘Brain to Brain’ selling.
How Neuroscience can Power Your Sales Success
A common problem is that businesses will have a sales process which almost seems to exist in isolation of what the customer is doing.
What is credibility by association?
In this lesson – entrepreneur, speaker and author, Warren Cass – explains that ‘credibility by association’ is the simple concept, whereby we’re known by the company we keep, and illustrates it with a stunning example.
What are the customers’ three brains?
In this lesson, Simon Hazeldine MSc. – an international consultant in the areas of sales, negotiation and leadership – explains that customers still have only one brain, but it’s the three areas of the brain of which salespeople and business people need to be aware.
What is influence?
In this lesson – entrepreneur, speaker and author Warren Cass – explains that influence is about affecting change without having to necessarily force the issue.